Centre Hospitalier Du Nord

Overview

A trusted hospital needed a digital presence that matched its reputation

Centre Hospitalier Du Nord (CHN) is one of the largest hospitals in North Lebanon, with departments spanning emergency care, maternity, oncology, and more. Despite this scale, its social media presence didn't reflect the trust the hospital had built in its community over decades, posts were irregular, tone varied department to department, and there was no consistent way for the community to feel connected to the institution day to day.

The challenge

Sensitive subject matter, multiple departments, one voice

Healthcare content is uniquely difficult to get right. It has to be accurate, never alarming, and sensitive to people who may be following the page during a difficult time in their lives. On top of that, CHN has many departments, each with its own updates, achievements, and announcements, all of which needed to feel like they belonged to the same hospital, not a patchwork of disconnected posts. The hospital needed a system, not just a content calendar.

Our approach

A monthly rhythm built on three content pillars

We developed a recurring monthly structure built around three pillars: medical education (explained simply, without being alarming), behind-the-scenes humanity (the people, departments, and day-to-day life of the hospital), and community announcements (events, achievements, new services). Every piece of content was planned a month ahead, reviewed for tone, and produced in-house, photography, captions, and design all handled by Markom.

We also built simple internal guidelines so that whichever department had an update, sharing it followed the same visual and tonal standard, keeping the page consistent even as the content sources varied.

The results

A consistent, recognizable presence the hospital can build on

What changed wasn't a single metric spike, it was consistency. CHN now has a predictable monthly content rhythm, a unified visual identity across departments, and a tone that builds trust rather than feeling clinical. The page has become something the hospital can confidently point patients and the community toward.