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Brand management

One system. Four tiers.

Markom operates one system: brand management through marketing and communication. Every tier is a different depth of involvement, built around where your brand is now and where it needs to go.

Brand Foundation Brand Builder Brand Growth Brand Partnership Compare tiers FAQ

Tier 01

One-time project

Brand Foundation

Before the strategy, the content, the campaigns, and everything that follows, the brand needs to exist correctly. This is Markom's branding engagement. We go in, build the full identity system from the ground up, and hand back something that can actually hold the weight of everything you put on it.

Investment

Starting at $4,500

One-time project. Scope and complexity determine the final investment. Timeline: 6 to 18 weeks depending on scope.

Start with Brand Foundation Let's talk ✦

Who it's for

Brands launching for the first time Brands that have outgrown their identity Brands going through a repositioning Founders who feel off-brand but can't say why Anyone who needs to rebuild before they can grow

What's included

  • Brand audit and competitive analysis
  • Brand positioning and repositioning strategy
  • Logo design and full visual identity system
  • Typography, color system, and brand guidelines
  • Messaging architecture and tone of voice
  • Integrated marketing and communication framework
  • Brand launch or relaunch direction
  • Live handover session

What's not included

  • Photography and video production (quoted separately)
  • Ongoing brand management, see Brand Builder or Brand Growth

Tier 02

Entry retainer · 6 to 24 months

Brand Builder

Markom's entry offer. Built around social media management and brand positioning. We take ownership of how the brand shows up, sounds, and is perceived across platforms. Strategy sits behind every decision. This is never just posting. There is a ceiling on this tier for a reason: 24 months is enough time to build a brand at this level. After that, you move up or we close the chapter.

Investment

Starting at $1,500/month

Minimum 6 months. Maximum 24. After that, the brand should have earned the next level.

Apply for Brand Builder Let's talk ✦

Who it's for

Emerging brands building a social media presence Brands needing positioning or repositioning Founders and specialists building personal brands Brands serious about showing up properly for the first time

What's included

  • Brand positioning or repositioning strategy
  • Social media management across chosen platforms
  • Monthly content strategy and direction
  • Caption writing and copy for all platforms
  • Community management oversight
  • Brand voice consistency review
  • Monthly performance review

What's not included

  • Photography and video production (quoted separately per shoot)
  • Paid media management (available as add-on)
  • Additional platforms or markets, available as add-on

Available add-ons

  • Paid media management
  • Second platform or market

Tier 03 · Core offer

Monthly retainer

Brand Growth

The full Markom experience. Integrated marketing and communication management under one roof. One team, one strategy, no gaps between what the brand says and what it does. This is what most brands think they're getting from their agency, and aren't.

Investment

Starting at $3,500/month

Starts at $3,500/month. Every brand grows differently, so scope is built around what your brand actually needs. The more we take on, the deeper the engagement. Minimum 12 months.

Apply for Brand Growth Let's talk ✦

Who it's for

Established brands ready to scale Brands expanding into new markets Brands that need marketing and communication aligned Founders done with agencies that don't deliver

What's included

  • Integrated marketing and communication strategy
  • Brand positioning and messaging governance
  • Social media management across platforms
  • Content strategy, direction, and copy for all platforms
  • Paid media strategy and campaign management
  • PR and media relations
  • OOH and offline marketing strategy
  • Marketing activations and experiential direction
  • New market penetration strategy and execution
  • Crisis and reactive communication
  • Monthly performance review
  • Quarterly strategy and goal reset

What's not included

  • Photography and video production (quoted separately per shoot)
  • Paid media ad spend (billed directly to client through the platform)

Available add-ons

  • Campaign Sprint, quoted per campaign
  • Second market or regional expansion
  • CEO or Founder personal branding

Tier 04

Invite only

Brand Partnership

Not a service. An invitation. The brands that reach this tier have spent at least one year building something serious with Markom. Two slots. That is all there will ever be. At this level, Markom does not manage a brand. Markom shapes it.

Investment

By invitation only

Pricing is discussed privately and structured around the brand's size, ambition, and scope. It is never published.

How you get here

Minimum one year in Brand Growth Following a formal 12-month review Invitation extended by Markom, not requested Maximum two brands. Always.

What this means

  • Full brand management and strategic direction
  • Markom embedded at the business decision level
  • Marketing and communication fully integrated
  • Campaign Sprints included when the moment calls for it
  • Market expansion strategy
  • Ongoing brand governance and communication direction

Not sure which tier?

A quick way to compare.

Brand Foundation

Your brand needs to be built or rebuilt before anything else can work.

Starting at$4,500 one-time

Learn more

Brand Builder

You're ready to build presence consistently through social media or personal branding.

Starting at$1,500 / month

Learn more

Brand Growth

Full integrated marketing and communication management. From strategy to execution, under one roof.

Starting at$3,500 / month

Learn more

Brand Partnership

A year in Brand Growth, and the relationship earns a name.

Private

Learn more

Questions

Service FAQs.

Do I need Brand Foundation before Brand Builder or Brand Growth?
Not always. If your brand already has a solid identity and clear positioning, you can move straight into Brand Builder or Brand Growth. But if the foundation is shaky, the positioning unclear, or the identity doesn't reflect who you actually are, we will recommend Brand Foundation first. You can't build on an unstable base.
What's included in the retainer pricing and what's not?
The monthly retainer covers strategy, direction, copy, management, and execution. Photography and video production are always quoted separately per shoot because production scope varies too much to include as a flat fee. Paid media ad spend is also separate and billed directly to you through the platform.
What are the minimum commitments?
Brand Foundation is a one-time project with no ongoing commitment. Brand Builder requires a minimum of 6 months and a maximum of 24. Brand Growth requires a minimum of 12 months. These minimums exist because real results take time to build, and a single month tells us nothing useful.
Can the scope change over time?
Yes. Every Brand Growth engagement starts with a defined scope and adjusts as the brand evolves: more markets, higher content volume, or additional add-ons. Any scope changes are discussed and agreed before they happen. No surprises.
How does the Brand Partnership invitation work?
Markom initiates a formal brand review at the 12-month mark of a Brand Growth engagement. If the relationship has reached the depth and trust that Brand Partnership requires, the invitation is extended at that point. There is no application process. Either we reach out or we don't.
How quickly can we start?
Once scope is agreed, most engagements kick off within one to two weeks. Since we cap our active roster at 6 active clients at a time, availability can sometimes affect start dates. The contact form is the best way to check.
Can we start with Brand Foundation and move into Brand Growth?
That is actually the ideal path. Brand Foundation gives the brand the clarity and identity it needs, and Brand Growth is where Markom takes full ownership of running it. Many of our strongest engagements started exactly this way.
Do prices include ad spend or production costs?
Our fees cover strategy, management, and creative work. Paid media ad spend (what you pay Meta, Google, etc. directly) and any third-party production costs (e.g. a photographer for a large shoot) are separate and discussed upfront based on your goals.

Not sure which tier fits? Tell us about your brand.

Describe where your brand is today and what you're hoping to change, we'll recommend the right starting point, not just the one we'd prefer to sell.

Get in touch Let's talk ✦